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Share your love of Second Life: Sharing Pages now have RL testimonials!

Firestorm AB Test

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As I mentioned in a previous blog post, I was unable to use bonafide Second Life user testimonials in the first batch of sharing pages due to time constraints. Well, I’m pleased to share that I’ve had several submissions from SL users to our Flickr Gateway Page and directly to my email. We now have more than the required 18 testimonials for all six pages, including RL pics!

First things first: Thank you to all of you who shared your testimonials and images!

You can see (and SHARE!) all the RL testimonial sharing pages here:

If you submitted a testimonial and did not see it in these pages:

There are five possible reasons:

  1. You submitted an image that did not comply with the design requirements (e.g. I couldn’t use images with faces that were too far to the right or left of the frame, or else they would not appear correctly in my circle crop. I couldn’t use too many images where the faces were too small)
  2. You submitted an avatar image and not an RL image
  3. You did not supply an RL location (I made exceptions to this in some cases if the testimonials were compelling)
  4. Your testimonial did not fit the topic of the page (i.e. I received some great testimonials about topics that the page wasn’t about, so I’m reserving those for subsequent pages when I make them)
  5. I received your recommendation too late. If that’s the case, I may use it on subsequent pages.

You may still see the original pages with mock testimonials

I am conducting content experiments on all these pages (i.e. A/B tests). A/B testing is a method of comparing two versions of a web page against each other to determine which one performs better. By creating an A and B variant and testing them against each other (e.g. some with RL testimonials, some with mock testimonials), I can use data & statistics to validate new design changes and improve our conversion rates. That’s better than conducting a survey or responding to opinions from those who comment because we’re not making decisions based on what people think; but rather observing what the target markets do.

All the old URLs still work! There’s no need to change any of them. A random 50% of users will see the original pages and the other 50% of users will see the variant pages. Whichever version results in the most conversions wins! So, if you really think RL testimonials will get more Second Life users, share these pages listed above!

Let the games begin!

Canary Beck
Marketing Manager
Phoenix Firestorm Project

  • Its very good to be promoting SecondLife, and is my 6th rez day today, but I have never known its performance so bad, they need to get their act together

    trebor rufus

    January 10, 2016

  • There is unscheduled maintenance going on currently – see

    Whirly Fizzle

    January 10, 2016

  • I really hate what firestorm has become and deleted it has really become a shit program


    January 10, 2016

  • Happy rez day trebor – there was hrs of maintenance yesterday. Was bad for a while.

    Ziggy Alcott

    January 11, 2016

  • I seriously cannot think of a single reason why I would do any of that – give RL testimonial or share anything.

    Why does the “marketing department” of Firestorm project doing marketing for Linden Lab? Why is that your job?

    It simply doesn’t seem like you’re marketing the viewer to newcomers anymore, so I really fail to see the purpose for any of this.


    January 11, 2016

  • So let’s go over it again. Firestorm is a tool to view a virtual world. Firestorm is based on the LL viewer, not a stand-alone from the ground up viewer. The vast majority of Firestorm users are in the virtual world known as SL. No SL, meaning no virtual world, means no Firestorm. Maybe now it makes sense to you to market SL.


    January 14, 2016

  • Steve, all that makes sense.


    January 15, 2016

  • The campaign is basing on wrong informations. Every resident knows there aren’t millions of people who use Second Life. Actually max 40,000 – 50,000 people are online at the same time while on the other side hundred of thousands parcel locations exist.
    If there were millions Firmestorm hadn’t to start this promotional offensive.

    Since SL exists Linden sells new land each day while the number of daily visitors is almost the same that it was 7, 8 years ago.
    That is root of the problem. One should remind Linden on that instead to encourage Residents to tell fantasy numbers to friends and family.


    January 16, 2016

  • Even at its peak, I don’t think Second Life _ever_ had “millions” of users; certainly nowhere near that many online at once. It may have millions of _accounts_, but the evidence strongly suggests that (A) only a fraction of those accounts represent currently-active users, and (B) a significant portion of them are actually owned by users who maintain multiple “alts” for various purposes. (I know of at least one user who literally has _dozens_ of alt accounts, for the sole purpose of artificially inflating her stats in some in-world game.)

    Even the 40-50K online figure is somewhat misleading – how many of those are “shop bots” modeling clothes and spamming people with IM advertisements and group invitations? (A particularly loathesome recent trend, IMO, is bots that are apparently programmed to join other groups, comb through their membership lists, and individually IM-spam each user it finds with invitations to the owner’s group or sim. And as usual, LL either can’t put a stop to it, or just can’t be _bothered_ to.)

    Even the promotional pages themselves are somewhat misleading. I find it _very_ hard to believe most of those images were taken in Second Life, as I for one have _never_ seen avatars or environments with that level of fine detail and subtle shading in any SL sim I’ve ever visited…

    Polythene Pam

    January 17, 2016

  • Allow me to address your concerns.
    While “millions of users” might be an inflated number to toss around, you wouldn’t seriously expect then to say “a few hundred users” would you?
    This is standard procedure on any advertising campaign, and it’s nowhere near as harmful as you’re trying to make it come across.

    Now, about your concern over the pictures themselves, I can attest to their authenticity because not only I recognize most of those places, but the ones I don’t know first hand I can tell you it’s completely possible.
    Not trying to pat my own back here, but already doing it, maybe you should take to flickr and check out my page, my pictures are taken on SL and the majority of them are unaltered pictures, they come like that off screen.
    The last 6 had no editing whatsoever, the ones that do have some editing is minimal stuff, like the fire on a campfire, but all the rest of the picture is unedited.

    On a closing note I find it amazing people are in this comment section complaining about this campaign, if someone doesn’t wanna take part on it, don’t, but trying to attract new users is vital for the survival of the system which isn’t user friendly to begin with.

    Maybe there are millions of unused accounts because people feel unwelcome and just can’t figure out the basics of SL workings, there is a desperate need for proper tutorial system that would actually teach users how to use SL.

    But sure, let’s just laugh at the notion of “millions of users” and bash a campaign that’s trying to bring users to the small community that is SL.

    Dean Haystack

    February 9, 2016

  • I suppose “spreading the word” is a good thing, but aren’t we preaching to the choir?

    Mewling Moy

    January 17, 2016

  • I love second life because it affords me stress relief. It’s my home away from home, and an outlet for creativity. It has it downsides for what ever reasons just like anything else in life. If you’re only focusing on the negatives, you’re not doing it justice or really telling the whole story about this wonderful place online. And yes, money and advertising are important especially if you want to keep this place alive. Makes sense to me & I support advertising it 100%. You personally get out of this world what you’re willing to see and experience.


    January 26, 2016

  • All I have to say is Thank You to all the people at Firestorm. Firestorm is the friendliest and most powerful Virtual-Browser out here and you have even made it adaptable to those who like the old format. I’d also like to add that you present FREE classes for people to learn more about the browser and the most friendly Help-Group.
    Thank You

    Simie (Olivia Oyl)

    February 16, 2016