As I mentioned in a previous blog post, I was unable to use bonafide Second Life user testimonials in the first batch of sharing pages due to time constraints. Well, I’m pleased to share that I’ve had several submissions from SL users to our Flickr Gateway Page and directly to my email. We now have more than the required 18 testimonials for all six pages, including RL pics!
First things first: Thank you to all of you who shared your testimonials and images!
You can see (and SHARE!) all the RL testimonial sharing pages here:
- Roleplay Sharing Page with RL testimonials
- Decorating Sharing Page with RL testimonials
- Socializing Sharing Page with RL testimonials
- Exploring Sharing Page with RL testimonials
- Creating Sharing Page with RL testimonials
- Music Sharing Page with RL testimonials
If you submitted a testimonial and did not see it in these pages:
There are five possible reasons:
- You submitted an image that did not comply with the design requirements (e.g. I couldn’t use images with faces that were too far to the right or left of the frame, or else they would not appear correctly in my circle crop. I couldn’t use too many images where the faces were too small)
- You submitted an avatar image and not an RL image
- You did not supply an RL location (I made exceptions to this in some cases if the testimonials were compelling)
- Your testimonial did not fit the topic of the page (i.e. I received some great testimonials about topics that the page wasn’t about, so I’m reserving those for subsequent pages when I make them)
- I received your recommendation too late. If that’s the case, I may use it on subsequent pages.
You may still see the original pages with mock testimonials
I am conducting content experiments on all these pages (i.e. A/B tests). A/B testing is a method of comparing two versions of a web page against each other to determine which one performs better. By creating an A and B variant and testing them against each other (e.g. some with RL testimonials, some with mock testimonials), I can use data & statistics to validate new design changes and improve our conversion rates. That’s better than conducting a survey or responding to opinions from those who comment because we’re not making decisions based on what people think; but rather observing what the target markets do.
All the old URLs still work! There’s no need to change any of them. A random 50% of users will see the original pages and the other 50% of users will see the variant pages. Whichever version results in the most conversions wins! So, if you really think RL testimonials will get more Second Life users, share these pages listed above!
Let the games begin!
Phoenix Firestorm Project